Posts in "Smart Thinking" Category
- Setting the tone… for a teenager?
June 14th, 2013 (No Comments)
This month at dRC we are talking about feel and tone. What does that mean exactly? In our world, it [...]
- Jack Dorsey Talks Twitter to Me
March 4th, 2013 (No Comments)
I was one of the lucky ones to attend Twitter founder Jack Dorsey’s Cleveland Clinic interview. He talked Twitter and a lot [...]
- Copy style – a few of my favorite things (to complain about)
February 4th, 2013 (8 Comments)
Welcome to this month’s blog subject – Copy. Words. Content. I write a lot and love what I do. I’m [...]
- Marketing automation: Let’s get there in one piece (special guest blog)
January 31st, 2013 (5 Comments)
Jordana Revella is Director of Digital Marketing Strategy at Paragon Consulting, a top web development company with an expertise in [...]
- Logos – a bit of ancient etymology
November 15th, 2012 (No Comments)
Logos. A little word, but loaded with meaning. A logo is the visual representation of a brand, right? An [...]
- Eight ways marketing trends can be misleading
October 18th, 2012 (No Comments)
If I read one more marketing ebook or blog or email talking about “differentiation” or “micro” marketing or customer “personas” [...]
- It’s smart to use graphic design trends in marketing
October 17th, 2012 (No Comments)
We’re talking trends this month at designRoom. For me, when I hear the term, trends, I think of fashion (I’m [...]
- Skyrockets in flight… trends versus fads
October 3rd, 2012 (No Comments)
This month, dRC will be talking about trends in our design and communications world that can transform and redefine your [...]
- Color and Marketing: High Retention and Attention
September 14th, 2012 (5 Comments)
I attended Content Marketing World this week in Columbus. What timing for a month we’re devoting to color. All I [...]
- “By the way, my Mom doesn’t like that green. Can we try blue?”
September 10th, 2012 (2 Comments)
Color should never be treated as an afterthought. It is an integral part of your brand. In fact, research reveals [...]

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