Posts in "Smart Thinking" Category
- Reinforcing Relationships between Cyberspace and Meatspace
August 30th, 2013 (No Comments)
It’s been several years since I first arranged to meet an online friend in the real world (meatspace), but that first connection laid the groundwork for how I build and nurture my relationships, be these with colleagues, clients, peers or friends. Today I’ll tell you about that first connection and how things have evolved since. Read more.
- Setting the tone… for a teenager?
June 14th, 2013 (No Comments)
This month at dRC we are talking about feel and tone. What does that mean exactly? In our world, it means establishing a unique, consistent voice for a brand or campaign that resonates with a target audience. As with everything we do, it is based on strategy and client objectives. Feel and tone are shaped Read more.
- Jack Dorsey Talks Twitter to Me
March 4th, 2013 (No Comments)
I was one of the lucky ones to attend Twitter founder Jack Dorsey’s Cleveland Clinic interview. He talked Twitter and a lot of other stuff to me… and more than 900 other people. This is the video that was shown before Toby Cosgrove, president and CEO of the Cleveland Clinic, interviewed him. Fascinating interview. Among the things I Read more.
- Marketing automation: Let’s get there in one piece (special guest blog)
January 31st, 2013 (5 Comments)
Jordana Revella is Director of Digital Marketing Strategy at Paragon Consulting, a top web development company with an expertise in Sitecore. We’re proud to feature her as our first guest blogger. What does a new year mean to a marketer? In my experience as an in-house marketer and a consultant, I find it usually means Read more.
- Logos – a bit of ancient etymology
November 15th, 2012 (No Comments)
Logos. A little word, but loaded with meaning. A logo is the visual representation of a brand, right? An image, icon, letters, a name designed, stylized and packed with intention. The classics seem to define the term — the Nike swoosh, the Starbucks goddess, the Mac apple, insert your favorites. The ancient Greek classics, Read more.
- Eight ways marketing trends can be misleading
October 18th, 2012 (No Comments)
If I read one more marketing ebook or blog or email talking about “differentiation” or “micro” marketing or customer “personas” or “everything’s different!” I will find eight ways to lose my mind. And my lunch. By the way, my headline is disingenuous.I may not have eight ways. For that, I apologize, but I’m testing here! Read more.
- It’s smart to use graphic design trends in marketing
October 17th, 2012 (No Comments)
We’re talking trends this month at designRoom. For me, when I hear the term, trends, I think of fashion (I’m usually thinking about fashion anyway). But trends in graphic design and advertising are just as publicly apparent. Looking at some trends graphic designers are using lately, you see a lot of retro influence, hand drawn Read more.
- Skyrockets in flight… trends versus fads
October 3rd, 2012 (No Comments)
This month, dRC will be talking about trends in our design and communications world that can transform and redefine your business world. It is important to make the distinction between a trend and a fad. A trend is like a satellite, an idea that is launched and orbits over a long period of time. Once Read more.
- Color and Marketing: High Retention and Attention
September 14th, 2012 (5 Comments)
I attended Content Marketing World this week in Columbus. What timing for a month we’re devoting to color. All I can say is, Orange. Orange, the main color of Content Marketing Institute, was present everywhere. The graphics on stage at keynotes and lunch events, keynote slides’ main color, lanyards, all orange, and everyone working the conference Read more.
- “By the way, my Mom doesn’t like that green. Can we try blue?”
September 10th, 2012 (2 Comments)
Color should never be treated as an afterthought. It is an integral part of your brand. In fact, research reveals people make a subconscious judgement about a person, environment or product within 90 seconds of initial viewing. Between 62% and 90% of that assessment is based on color alone. (Source – CCICOLOR Institute of Colour Read more.