Wow! I love what's happening this week.

Really, we don't focus on winning awards (maybe once a year we work on a project that just begs for crazy award kind of creative). We focus on effectiveness. But I won't lie, it's pretty great when someone notices your good work. Especially when the awards are Aster Awards (check out AsterAwards.com), which are healthcare industry-centric awards for the best in healthcare marketing and advertising.

We just found out that we earned a Gold, a Silver and a Bronze. It's a first for us - one of each in one year - even though plenty of Aster Awards sit on our shelves. This is the fourth year in a row we've had our work awarded. Our clients - Osteo Symbionics, CVS Caremark and Molar Bond - are very pleased, as they should be, that the work we did on their behalf has been honored. I'm proud of our team, because I know how hard they work and how attuned they are to our clients and the industries they serve. They deserve all kinds of glory.

It's ironic (in a good way) too, since one of the new campaigns we're currently working on is all about Awards. Plus we have an RFP response that went out to a prospective client this week. Hmmm... good omen?

Just wanted to let you know what's happening today at dRC. (Hey, I deserve some glory, too, since I put together this team of creative misfits! Now get back to work!) Talk to you soon!