A clear process guides the development of our creative work, keeping us on track and moving toward achieving specific client goals.
The team dives in for a search and analysis of all relevant client materials, including markets, competition and opportunities. Discover what images and tone interest our client. Arrive at an approved creative direction.
Client-approved creative direction becomes concepts pushed through brainstorming, sketch, word-map, image map and meetings to the conceptual layout and placeholder copy stage. Main themes are developed. Concepts are presented to client. One is approved for expansion and finishing.
Move sketches, images and concepts to a finished design. Design, image, layout, color, copy and other content is finalized with client approval. Finished artwork applied to approved media and prepared for delivery.
Release final art to and through all relevant media The work is at work in the world.