A clear process guides the development of our creative work, keeping us on track and moving toward achieving specific client goals.
Creative Logic
Discover:
The team dives in for a search and analysis of all relevant client materials, including markets, competition and opportunities. Discover what images and tone interest our client. Arrive at an approved creative direction.
Develop:
Client-approved creative direction becomes concepts pushed through brainstorming, sketch, word-map, image map and meetings to the conceptual layout and placeholder copy stage. Main themes are developed. Concepts are presented to client. One is approved for expansion and finishing.
Design:
Move sketches, images and concepts to a finished design. Design, image, layout, color, copy and other content is finalized with client approval. Finished artwork applied to approved media and prepared for delivery.
Deliver:
Release final art to and through all relevant media The work is at work in the world.
