Posts Tagged ‘life at designRoom Creative’
- Relationships are Chemistry, not Rocket Science
August 28th, 2013 (No Comments)
At the end of the day it comes down to chemistry. Relationships, both professional and personal, live and die by the chemistry that exists, or doesn’t exist, between people. We’ve talked a lot this month about our relationships with clients, vendors and partners. But to me the most important relationships are the ones you form Read more.
- What’s in your backpack Jameson?
August 1st, 2013 (3 Comments)
As the new person here at designRoom Creative I have found it somewhat difficult to find a subject to write about. As a designer who also enjoys photography, I feel that the best way for me to tell you, is to show you instead. For my first week, I have been traveling back and forth using Read more.
- Setting the tone… for a teenager?
June 14th, 2013 (No Comments)
This month at dRC we are talking about feel and tone. What does that mean exactly? In our world, it means establishing a unique, consistent voice for a brand or campaign that resonates with a target audience. As with everything we do, it is based on strategy and client objectives. Feel and tone are shaped Read more.
- Eight Ways We Start to Finish Content
March 20th, 2013 (1 Comment)
Almost every performer (yes, I believe we are performers) maintains a ritual. I view our content creation, whether on behalf of ourselves or our clients, as performance, especially the pitch-it-to-the-client part. Here are eight ways we get started, things we actually do all the time: 1: Review: Not exactly studying (but yes, we study). More like looking Read more.
- Copywriter + Designer = Cute Couple -w- Big Ideas
February 21st, 2013 (4 Comments)
I look at young designers’ portfolios and am amazed how often copy is treated as an afterthought. Gray and sad, placed in a layout without purpose or relationship to the rest of the design. I always ask where the copy came from. Did they write it? Did they work with a copywriter? Was it given Read more.
- 69 gift crates makin’, 68 mugs a’brandin’, 67 six-packs clinkin’… 20 years of client holiday gifts!
December 13th, 2012 (No Comments)
Boy do I have ideas for the holidays. Everything from hand-made gift crates (see above, ugh. it was 20 years ago) to branded chocolate bars to coffee mugs. But our clients’ favorite holiday gifts (by far)? BEER. What a surprise. Not just any beer, though. Many, many six-packs of Great Lakes Christmas Ale. Oh, and Read more.
- Ocho’s cousin had a bad fall out our 7th story window
October 1st, 2012 (No Comments)
- RFPs… we love ‘em?
August 29th, 2012 (No Comments)
Actually, here at dRC we do love a good RFP. At least I do. As detailed as they may be, each reveals something about ourselves, a potential client or a market segment. Viewed the right way, an RFP (Request for Proposal for the uninitiated) can shed light on what prospective clients expect – like unlimited Read more.
- Have a seat.
August 23rd, 2012 (No Comments)
It’s said that a good office chair can increase productivity, expand creativity, and provide a positive new outlook to rest your laurels upon. And are the new chairs doing their jobs at designRoom Creative today? As Ocho says, “You may rely on it.”
- 21 is 20 too many
May 24th, 2012 (35 Comments)
I know this to be true – 21 is 20 too many. Room for only one Ocho. I live in one-bedroom studio. Nice for them to visit me. But good homes are needed for all. Somewhere else. Good deal for you. 20 Ocho eight-ball cousins. Anxious to help. Make predictions. Write copy. Lend support. You shall Read more.